Target audience profile

Through researching the Pearl and Dean website I am able to find out who the target audience is for horror/thriller films. The audience for Paranormal Activity was 49% men and 51% women, this shows that both men and women are interested in watching horror/thriller films. The most popular age of the audience who watch horror films are 15-24, therefore when conducting the research for our opening to our film, we will ask a range of men and women who are 15-24 to find out what interests them about horror films and what they look for in a horror film.