Analysis of the opening titles in Seven.

When analysing the opening titles of Seven, there is a mixture of titles on a black background and moving image. The font of the titles is white and looks like hand writing. This is in-keeping with the horror genre as the handwriting looks creepy and links to the narrative behind the titles where a character is looking through an old book and remove some of their skin with a razor blade. I like the combination of the titles fading to a black background and the moving image of the opening. We could consider using this combination in our opening two minutes. It is important to consider the colour of the font and whether it would stand out against the background. In seven it was effective to use white font and a black  background, however if we use white titles we need to make sure it stands out on the moving image. Seven split the screen and included moving image with a black corner where the titles were placed; this was effective and ensured that the titles stood out. However this might be hard to create and we would need to practise creating this on Adobe premier elements.

Certificate research

 The U symbol stands for Universal. A U film should be suitable for audiences aged four years and over. However, it is impossible to predict what might upset a particular child, especially at this lower end of the category range.

PG stands for Parental Guidance. This means a film is suitable for general viewing, but some scenes may be unsuitable for young children. A PG film should not unsettle a child aged around eight or older. Parents should consider whether the content may upset younger, or more sensitive, children.

      

The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.

No-one under 15 is allowed to see a 15 film at the cinema or buy/rent a 15 rated video. 15 rated works are not suitable for children under 15 years of age. This is the rating we will want our film to be as our target audience is for people aged 15+. If our film was as 18 most of audience would not be able to watch it in the cinemas, as from our target audience research the age that most likes to watch horror movies are the 15,16 and 17 year olds.

Films rated 18 are for adults. No-one under 18 is allowed to see an 18 film at the cinema or buy or rent an 18 rated video. No 18 rated works are suitable for children.

To Do List

Create your storyboard and edit it on Premiere Elements to make it animatic.

Research three horror films and the titles that they have used in the opening. Explain the colour, font, whether their are moving images behind them, animation or a black screen. Do the titles fade to black or fade out as the opening narrative continues? What do you like about the titles? How have they inspired you to create titles for your film?

Target audience research

Target audience profile research

I found these statistics on the pearl and dean website which shows the gender, ages and class of people who went to watch this horror film. The typical audience of horror films are male gender at 67% due to male being more confident and less scared to watch horror films. the main ages which went to watch saw were 15-24 as the target audience was aimed at these types of people due to the release date of the film. Also more teenagers enjoy watching scary films. this shows that horror audiences include men and woman, however men may take more of an interest in horror movies as they are more known to get a thrill or an adrenalin rush when watching films. This research was to find out who enjoys horror films the most and what age, gender or class enjoys horror films.

Questionairre - Results

what is your name?
Josh
Jordan
Will
James




How old are you?
17
17
16
16


do you like horror films?
yes
No
yes
no


if so why do you like them?
give you a cheap sense of thrill and excitement

Thrilling and tension



what do you expect from a horror opening?
familiarized with the scene and the main characters
Someone dying
scary atmosphere

What is your favorite horror film?
Insidious
Paranormal activity 3
Cabin in the woods



Where do you expect a horror film to be set?
Woods, City, Countryside 
Abandoned building or woods
Cabin in the woods
haunted house




What do you expect a villain in a horror film to look like?
dark and scary, supernatural
has a mask on with a chainsaw
covered face, dark




What do you think the victim should look like?
innocent, young, vulnerable 
Long skinny face (Will Page)
innocent, dumb



What is your favorite horror opening?
Cabin in the woods
Cungering
Saw

Mise en scène

MISE-EN-SCENE

Mise en scène encompasses the most recognizable attributes of a film – the setting and the actors; it includes costumes and make-up, props, and all the other natural and artificial details that characterize the spaces filmed. In other words, mise-en-scène describes the stuff in the frame and the way it is shown and arranged.  We have organized this page according to four general areas: setting, lighting, costume and staging. The term is borrowed from a French theatrical expression, meaning roughly “put into the scene”. At the end we have also included some special effects that are closely related to mise-en-scène.

Target audience research

Target audience profile research

I found these statistics on the pearl and dean website which shows the gender, ages and class of people who went to watch this horror film. The typical audience of horror films are male gender at 67% due to male being more confident and less scared to watch horror films. the main ages which went to watch saw were 15-24 as the target audience was aimed at these types of people due to the release date of the film. Also more teenagers enjoy watching scary films. this shows that horror audiences include men and woman, however men may take more of an interest in horror movies as they are more known to get a thrill or an adrenalin rush when watching films. This research was to find out who enjoys horror films the most and what age, gender or class enjoys horror films.